india’s fashion statement

Female Fashion Influencers

Best 10 Female Fashion Influencers in India in 2024: The Internet-boom has spruced up India’s fashion statement in the past decade.

And fashion influencers have catalyzed the journey. Especially in the female-fashion domain, influencers have been taking the market by storm.

They’ve become like cult figures influencing millions of netizens & encouraging them to revamp their wardrobes and elevate their looks.

In this blog post we’re enlisting the top 10 Indian female fashion influencers who are taking the country’s fashion statement to the next level.

But first let’s understand the basics of how fashion vlogging and content creation became so big in India. Here we go!

How’s 2024 Going to Be For Indian Influencer Marketing Ecosystem?

A Little History of How India Stepped into Fashion Blogging

It all started on 5th September, 2016. Jio launched its 4G network and gave away to the users for free indefinitely. And this news revolutionized India. Because who doesn’t like free and fast Internet, right?

The online audience grew like crazy and so did the content creators. And one of the most successful domains was fashion.

Apart from the Jio-fication, there were many other factors that led India’s digital fashion boom. Country’s large young population, demand for low-budget fashion recommendations, and fast-fashion trends are some of those factors.

India’s Fashion Influencing in 2024

The global fast-fashion industry is rising exponentially and so is India’s. Moreover, the country’s Internet penetration is still deepening everyday.

These two reasons are enough to predict how the upcoming year(s) are going to pan out for the country’s fashion influencing industry. 2024 is going to be more exciting and more good looking than the previous years.

Top 10 Female Fashion Influencers in India in 2024

Komal Pandey (@komalpandeyofficial)

Instagram: 1.9 Million
YouTube: 1.33 Million

Komal Pandey is a 28-year old, Delhi-based celebrity influencer with a massive following on social media. She has been into creating fashion content since she was a teenager. In 2015, she had her own fashion blog called ‘The college couture’. Later on, she worked with the-then famous YouTube channel PopXo and got famous.

Her unique and exciting attire-transition Reels are getting viral like crazy on Instagram. See her Saiyaan dil mein aana re Reel that broke the Internet last year.

So far, she’s been on the Forbes cover and recognized by many international fashion magazines. In 2023, she collaborated with Google on so many occasions including tributing Sri Devi on her 60th birth anniversary.

Kritika Khurana (@thatbohogirl)

Instagram: 2 Million
YouTube: 806K

Kritika Khurana, a Times 40 under 40 award-winner in 2023, is yet another Delhi-based popular fashion face in digital India. She also runs a podcast What’s Up Sister? with her sister Deeksha Khurana (who by the way is also an influencer). Kritika has been fashion blogging for the past 10 years. She has even made it to the New York Fashion Week in 2019.

Sejal (@sejalkumar1195)

YouTube: 1.42 Million
Instagram: 839K

Sejal Kumar, 28, is one of the first influencers of India. She had started her YouTube channel back in 2014. Apart from fashion, Sejal is also into singing, songwriting, and acting. She’s also the co-founder of Maitri Woman with her Gynecologist mother, Anjali Kumar. Maitri Woman is a platform where women are encouraged to talk about their female-body related problems openly. They also provide e-consultation to the community and spread awareness about female health and hygiene.

Aashna Shroff (@aashnashroff)

Instagram: 1 Million
YouTube: 186K

Aashna Shroff, accoladed with Cosmopolitan Luxury Fashion Influencer of the Year 2023, is a fashion, beauty, and life influencer. She’s widely popular on Instagram and has a growing YouTube channel as well. Her recent announcement of getting engaged with the renowned Bollywood singer Armaan Malik made headlines everywhere.

Masoom Minawala Mehta (@masoomminawala)

Instagram: 1 Million
YouTube: 52.7

Masoom Minawala, featured in Forbes 30 under 30, Asia, is a fashion creator cum entrepreneur and investor. Apart from her feat in fashion, she is also a Generation Equality Ally at UN Women India.

Masoom is full of positive energy and extraordinary fashion sense and her Instagram handle is a living proof of that.

Also Read: BIBA Women Black Art Silk Straight Kurta Sharara Suit Set

Aditi Shrestha (@thatquirkymiss)

YouTube: 1.2 Million
Instagram: 290K

Aditi Shrestha is a Delhi-based fashion influencer who’s famous for her extremely inspiring journey from a struggling college student to a successful fashion face. With limited resources, the 28-year old influencer, had started vlogging on her YouTube channel “That Quirky Miss” 7 years ago.

A Femina Body Positive Influencer awardee, Aditi constantly shares fashionable and inspiring content with her online community the “Quirky Squad”. Apart from fashion, she often talks about the important issues like mental health and social bullying. Isn’t she a rockstar?

Best 10 Female Fashion Influencers in India in 2024

Sarah Sarosh (@sarahsaroshh)

YouTube: 1.21 Million
Instagram: 174K

Sarah Sarosh, founder of Impulse Coffees, is an occupational therapist and a fashion lifestyle vlogger. What makes her different is her unique approach to become more body positive. In one of her videos she tells that social media can be delusional and asks her viewers to not hate themselves for what they see on social media. She posts beauty tips and makeup tutorial videos on her channel and encourages her viewers to love themselves no matter what.

Yashita Rai (@yashitarai)

YouTube: 1.25 Million
Instagram: 70.5K

Yashita is one of the sweetest YouTubers out there. She hails from New Delhi and viewers love her fashion and lifestyle content. Apart from her fashion hauls and beauty content, viewers also love her unique day-to-day fun challenge videos and her ‘What I eat in a day’ series on YouTube Shorts.

Recently, she’s started an Alphabetical date series where she goes on dates with her boyfriend and they do fun activities in alphabetical order. For the first date, they did the Art Date (starting from A) then Badminton Date (B), and so on.

Aakriti Rana (@aakritiranaofficial)

Instagram: 1 Million
YouTube: 151K

Aakriti Rana is a travel cum fashion influencer who shows off her fashion sense while visiting places around the world. Her Instagram is full of her traveling pictures but in style and reflects a unique aesthetic throughout. Her out-of-the-box vacation looks encourage followers to ditch their boring t-shirt looks and switch to more glamorous ones.

Komal Gudan (@komalgudan)

YouTube Subscribers: 3.86 Million
Instagram followers: 231K

Komal Gudan is a Jaipur-based fashion influencer who has built a huge community with her YouTube channel named Super Style Tips. She also has an actively growing handle on Instagram. Komal shares make-up and cosmetic recommendations and tutorials, and apparel-related tips on her channel.

Conclusion

Female fashion influencers are more than the fashion trendsetters for India. They encourage women empowerment by becoming super successful and not compromising their freedom at any cost. They’re impacting our society as a whole and have become a powerful source of inspiration for her followers.

Thus, female influencers are a blessing. Both from the business and fashion perspective as well as from a societal reform perspective.